COSTS AND TIMING
How long it takes, and what founders commonly do in the meantime
Going from filing to registration commonly takes a year or more, and many founders keep using their name while an application is pending.
The typical path starts with filing. Examination commonly begins several months later. An examiner may send a letter with questions (called an office action).
If the application moves forward, it's published, which opens a 30-day window for others to oppose it. Registration comes after that.
The whole process commonly takes a year or more, and longer if questions come up. Timelines change, so any estimate is typical, not a promise.
Many founders keep using their name while an application is pending. Whether that fits a particular situation is a question for an attorney. ™ can be used during the wait; ® only after registration.
Why this matters to your business
Knowing the timeline helps with planning launches, packaging and fundraising, without waiting on a date nobody can promise. It also explains why founders commonly start early: the process runs in the background while the business keeps going.
What an attorney will want to know
- Your launch dates and any planned rebrand
- When the name was first used, if it has been
- Any deadlines from investors, retailers or partners
Ask your attorney
Can I keep operating while my application is pending?
What could slow my application down?
General information, not legal advice. An attorney confirms how this applies to you.