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Brand System v1.0 Lectual / Intellectual Property, Intelligible June 2026 — Editorial Intelligence

Lectual®

The ‑llectual inside intellectual property — the smart part, minus the intimidation.

Intelligible Empowering Trustworthy Modern Accessible
01 Identity Logo / Wordmark

Three ways to wear the double‑L.

Each concept mines the same idea — the doubled “l” hiding in intellectual, and a quiet nod to the ® that marks something officially yours. None of them shout “law firm.”

Lectual
CONCEPT A

The Echo

A ghosted second “l” trails the first — the doubled letter from intellectual surfacing inside the wordmark. Confident, editorial, unmistakably ours.

App mark
Lectual
CONCEPT B

The Registered

The “l” sits inside the ring of a registration mark — protection made into a logo. Works beautifully as a standalone seal.

Seal
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CONCEPT C

The Bracket

An L unfolds into a corner bracket — framing, claiming, protecting — with an ember dot for the thing being secured. Geometric and systematic.

Glyph
02 Color Paper, Ink & Ember

Warm paper. True ink.
One confident ember.

No cold gray, no corporate blue. A warm document base that feels human and considered, near-black ink for clarity, and a single signature ember that does the persuading. Protected-green and amber carry status.

Aa
Paper
#F7F2E9
Primary background
Aa
Surface
#FFFFFF
Cards & sheets
Aa
Ink
#1B1815
Headlines & body
Aa
Ink Muted
#57514A
Secondary text
Aa
Ember · Accent
#F0502A
CTAs, the smart spark
Aa
Protected
#1B6B4C
Success / “secured”
Aa
Warning
#9C6209
At-risk / action needed
Aa
Border
#E7DFCF
Hairlines & dividers
Light · primary
Own what you made.

A clear path to protecting your brand.

Start free →
Dark · variant
Own what you made.

A clear path to protecting your brand.

Start free →
03 Typography Display · Body · Mono

Characterful where it counts.
Quietly legible everywhere else.

Bricolage Grotesque brings personality and a little wit to headlines and the wordmark. Hanken Grotesk keeps long explanations warm and effortless to read. Space Mono stamps the labels, data and that registered-mark detail.

Ll
Bricolage Grotesque
Display · 400–800
Headlines, wordmark, big numbers. Distinct, modern, never stuffy.
Ll
Hanken Grotesk
Body · 400–800
Paragraphs, UI, explanations. Humanist warmth, high legibility.
Ll
Space Mono
Mono · 400 / 700
Labels, metadata, scores, the ® detail. Adds a smart, technical edge.
Display
72 / 800
Intelligible
H1
48 / 700
Own what you made.
H2
32 / 700
A clear path to protection.
H3
24 / 600
Your readiness score, explained.
Body L
20 / 400 Hanken
A trademark protects the name people know you by. We’ll tell you, in plain words, exactly where you stand.
Body
17 / 400 Hanken
Most founders wait until there’s a problem. The good news: getting ready takes about five minutes, and you don’t need to speak legalese to do it.
Caption
13 / Mono
READINESS · 72/100 · STRONG
04 Components The Kit

A small, sturdy kit.

Every part earns its place: confident buttons, calm inputs, a readiness meter that does the explaining, and status that reads at a glance.

Buttons
Inputs
Readiness meter
0/ 100
Status
Score badge
72 Trademark readiness
Tags
Trademark Copyright Class 42 ● Protected Needs review
Cards
Next step
File your wordmark

Your name is distinctive and in use — a strong filing candidate. We’ll prep the application.

Alerts
You’re protected
Your trademark application was filed and accepted. We’ll watch for office actions.
A similar mark exists
Someone filed a close name in your class. Worth a 10-minute call before you proceed.
05 Product Two Surfaces, One DNA

The same brand, working two jobs.

Surface A welcomes a nervous first-time founder. Surface B gives their attorney a fast, trustworthy place to work. Warm where it reassures, dense where it performs.

Surface A — Founder (B2C)
lectual.com
Lectual
How it works For attorneys
IP protection, in plain English

Own what
you made.

Take a 5-minute readiness check and get a clear, jargon-free path to protecting your brand — then meet the right attorney to do it.

★ 4.9 · trusted by 3,200+ first-time founders · no legalese
Question 02 / 06~3 min left
Is your brand name already in use by someone else?
A No, I came up with it
B Not sure — haven’t checked
C Maybe, I’ve seen something close
Surface B — Attorney CRM (B2B)
app.lectual.com / leads

Inbound leads

This week
18New leads
71Avg readiness
42%Booked → call
$96kPipeline
Maya Okonkwo
Pathset · Software
84
Hot
Devin Park
Brightloop · Consumer
72
New
Sofia Reyes
Marea Goods · DTC
48
Nurture
Theo Nguyen
Cadence · Fintech
90
Hot
AI pre-call briefAuto
M
Maya Okonkwo
Pathset · readiness 84 / Strong
  • Why now: launching publicly in 6 weeks; wants the wordmark filed first.
  • Strength: distinctive coined name, already in commercial use — clean filing.
  • Watch: one similar mark in Class 42; quick clearance recommended.
  • Open with: “You’re in great shape — let’s lock the name down before launch.”
06 Voice In Action

Sounds like a sharp friend
who happens to know IP law.

Smart, warm, plain-spoken, lightly witty. We explain — we never condescend. Here it is doing real work.

Empty state
“Nothing to protect yet? That’s the best time to start.”
Reassuring, never alarmist. Turns a blank screen into momentum.
Score result
“You’re 72/100. Translation: strong name, one box left to tick.”
Gives the number, then says what it actually means. Always.
Confirmation
“Filed. It’s officially yours — go make the thing.”
Celebrates the human, not the paperwork. A little wit, earned.
Tweaks
Signature accent
Display font
Founder headline
Dark mode